Mapping the Scottish Common Information Environment, with a little help from Google - Gordon Dunsire describes how the simple incorporation of Google Maps within information services can add value for users
From the article:
An organisation can display a Google map for its location by proving a link from its website. The link has to use the full URL with the CGI parameters; specifying a postcode will provide an unambiguous result. This is a simple and effective way to provide a useful map of the organisation's location, with the facilities for identifying other organisations in the area, and for generating travelling instructions.
There is nothing in the Terms and conditions of use on the Google Maps website to prevent linking to Google Maps using such pre-set searches, so this is a great way to add valuable functionality to information services for little cost.